Monday, 9 January 2012

Samsung's master plan: the AdHub platform for Smart TVs

Cunning move, Sammy! Taking advantage of your Smart TV prominence to start up your own global ad platform is pure textbook, and calling it 'Samsung AdHub' is equally shrewd. It'll enable both mobile and big-screen smart TV app developers to embed ads that exploit features like HD and 3D, and Samsung -- never shy of talking money -- hopes it'll become a "lucrative new business model." The logical next step? A Kindle-style discount on that nice little TV set in the picture, please.

Samsung's master plan: the AdHub platform for Smart TVs originally appeared on Engadget on Mon, 09 Jan 2012 09:30:00 EDT. Please see our terms for use of feeds.

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